Insights

Operator-grade growth, written down.

Practical thinking on ecommerce growth for fashion, beauty and lifestyle brands.

The fastest growth most brands can get is not more traffic. It is plugging the revenue they already earned and quietly lose.

Search is your highest-intent journey, and on most stores it is quietly leaking revenue. The four levers that move it.

Most brands measure Klaviyo by opens. The brands that grow measure revenue per recipient, and build the flows that compound.

Rather see it for your own store?

The free Vollo Scorecard flags where you are leaking revenue across search, retention, conversion and data, in about two minutes.